ThriveableBiz
Foundation Ingredient #3
Customer
Discovery
From the Desk of Judy Celmins · Startup Mentor · 30+ Years Guiding Entrepreneurs
Time Investment
🟢 Quick Start — 2–3 hours
🟡 Thorough — 6–8 hours
🔵 Deep Dive — 8–10 hours
What You'll Create
  • Validated customer problem with evidence — or proof it doesn't exist
  • Customer language library for your marketing (exact words they use)
  • Evidence-based pricing backed by real conversations
  • Understanding of how customers actually make buying decisions
  • Clear Proceed / Pivot / Stop decision with supporting evidence
  • 90-day action plan based on what you've learned
Who This Is For
Anyone who wants to stop guessing what customers want and start knowing what they'll actually pay for — before investing serious time or money.